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Updated October 28, 2026 · 8 min read · Prices checked on vendor sites
Insurance shoppers are busy. In J.D. Power's 2026 U.S. Insurance Shopping Study, auto shoppers collected 3.5 quotes on average, the most in the study's history. Each quote starts with a call, a form or a text that someone at your agency has to catch.
This list sticks to AI tools that help catch them and write new business.
Short answer
SUPERAGENT is the best AI tool for insurance agents in 2026 because one platform answers new-business calls, follows up leads and quotes, scores calls and trains producers. Other tools fit narrower needs: Sonant AI for Applied Epic agencies, Gail for a free AgencyZoom or HawkSoft test, Insurvoice for a published monthly price, and Gaya AI for carrier portal data entry.
Our picks at a glance
| 1. | SUPERAGENT Best for the whole sales day |
| 2. | Sonant AI Best for agencies on Applied Epic |
| 3. | Gail Best for a free test on AgencyZoom or HawkSoft |
| 4. | Insurvoice Best for a published monthly price |
| 5. | Thoughtly Best for teams on HubSpot, Salesforce or Zoho |
| 6. | Gaya AI Best for agencies quoting in many carrier portals |
| 7. | Lightspeed Voice Best for agencies replacing their phone system |
| 8. | Kendo AI Best for teams that want per-seat pricing |
| 9. | Second Nature Best for enterprise certification programs |
Disclosure: SUPERAGENT publishes this guide and is one of the tools in it. Competitor details come from each vendor's own site or the sources listed at the end, checked October 28, 2026. Pricing and features change, so confirm anything important with the vendor.
How did we pick these tools?
We looked for tools that help an independent insurance agency write more business, then checked each vendor's own site for price, integrations and features on October 28, 2026. Tools built mainly for carriers, claims or general chat did not make the list.
- It helps sell, not just service.
- It works with an insurance AMS like AgencyZoom, EZLynx, HawkSoft or Momentum.
- It hands hot callers to a producer with context, or books the appointment.
See how one platform answers, follows up and coaches inside your insurance agency.
Book a demoWhich AI tool covers the whole insurance sales day?
SUPERAGENT is the only tool on this list that covers all four sales jobs in one platform: inbound calls, outbound follow-up, post-call scoring and producer practice. It connects to AgencyZoom, EZLynx, HawkSoft and Momentum, publishes its pricing and offers a 14-day free trial.
1.SUPERAGENT |
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| Best for Agencies that want one platform for the whole sales day |
Price $499/mo Pro (14-day free trial). Starter $299/mo by application; Scale $999/mo; Enterprise from $2,499/mo |
SUPERAGENT is a platform of AI agents built for insurance agencies. It answers new-business calls, follows up leads and old quotes, reviews recorded calls and gives producers a place to practice. Start with one agent and add more later.
What stands out
- Inbound AI Agent answers 24/7, warm-transfers with a whisper, and books on Google, Outlook, Cal.com or Calendly.
- Outbound AI Agent runs call, text and email playbooks for speed to lead, quoted follow-up, X-dates and cross-sell, fed by AgencyZoom, EZLynx, HawkSoft or Momentum.
- Live Call AI Agent scores recorded calls after they end, 0 to 100 on eight competencies, and flags missed cross-sell.
- Training AI Agent scores practice calls like real ones. Real-time hints appear only during practice, never on customer calls.
Good to know
- Email campaigns need about two weeks of inbox warmup and texting needs A2P 10DLC approval, so plan a short runway for outbound.
“I have not found anything better than SUPERAGENT AI in the marketplace to do what we need to do to scale at a pace. I am a big fan.”
Clark Fisher, District Manager, Farmers Insurance, California
Which AI tools answer new-business calls?
Besides SUPERAGENT, Sonant AI is an AI receptionist built for P&C agencies, with an Applied certified Epic integration. It qualifies callers by line of business and transfers to a free producer with a short brief. Insurvoice and Gail, below, also answer inbound calls.
See also: AI receptionists for insurance agencies and AI voice agents for insurance sales.
2.Sonant AI |
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| Best for Agencies on Applied Epic |
Price Not public (quoted by call volume) |
Sonant AI is an AI receptionist for P&C agencies that qualifies callers, transfers with a short brief and books appointments.
What stands out
- Lists Applied Epic (Applied certified), HawkSoft, Momentum, EZLynx and AgencyZoom.
- Texts quote, payment or calendar links during the call.
- Added speed-to-lead calls to new web leads in September 2026.
Good to know
- Demo first; no free trial listed.
Which AI tools follow up insurance leads and old quotes?
Gail, Insurvoice and Thoughtly each call new leads and keep following up. Gail works from AgencyZoom Call Tasks and has a free plan. Insurvoice centers on reactivation and a published price. Thoughtly is a general follow-up agent that connects to common CRMs.
See also: speed to lead software for insurance agencies and insurance quote follow-up tools.
3.Gail |
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| Best for A free test on AgencyZoom or HawkSoft |
Price Free plan; Gail Agent $425/mo billed yearly ($600 monthly) (5 users, 50 voice hours); Enterprise custom |
Gail is conversational AI for insurance, banking and lending across voice, SMS, chat and email.
What stands out
- Calls leads from AgencyZoom Call Tasks and writes notes and To-Dos back.
- Multi-step outbound call sequences with redial rules.
Good to know
- The free plan includes 60 one-time voice minutes.
4.Insurvoice |
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| Best for A published monthly price |
Price Growth $585/mo (unlimited inbound, 75 outbound hours, then $0.13/min) |
Insurvoice is insurance voice AI focused on speed to lead and reactivating old leads, in English and Spanish.
What stands out
- Calls web leads back, qualifies, then live-transfers or books a producer.
- Renewal calls 30 to 60 days out and outreach to leads untouched for 90+ days.
Good to know
- Early adopter program opened in May 2026.
- AMS integration depth is not documented publicly.
5.Thoughtly |
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| Best for Teams on HubSpot, Salesforce or Zoho |
Price Not public (talk to sales) |
Thoughtly is a general AI voice, text and email agent that contacts new leads after a form fill and books meetings.
What stands out
- Native HubSpot, Salesforce and Zoho connections.
- Farmers Insurance appears among its customer logos.
Good to know
- No insurance AMS integration is named on its site.
Which AI tool helps with insurance intake and data entry?
Gaya AI fits agencies that spend hours retyping the same client data into each carrier portal. It copies data from your AMS, portals and documents and fills the next form. Your producer still reviews the details and submits the quote.
6.Gaya AI |
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| Best for Agencies quoting in many carrier portals |
Price Setup fee plus from $300/mo, month-to-month |
Gaya AI is a browser extension that copies client data from your AMS, carrier portals and documents into the next carrier portal.
What stands out
- Official two-way HawkSoft partner.
- Lists Applied Epic, EZLynx and Momentum among supported systems.
Good to know
- It fills forms. It does not answer or make calls.
Which AI tools coach and train insurance producers?
Lightspeed Voice adds AI summaries and success scores to an insurance phone system. Kendo AI and Second Nature run AI roleplays so new producers can practice before they talk to real prospects. Kendo publishes per-seat prices; Second Nature is quote-only.
See also: insurance call coaching software and AI roleplay for insurance sales training.
7.Lightspeed Voice |
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| Best for Agencies replacing their phone system |
Price Not public (consultation) |
Lightspeed Voice is a cloud phone system for insurance agencies with NOVA AI transcripts, summaries and, since May 2026, success scores.
What stands out
- Listed on the AgencyZoom, HawkSoft and EZLynx partner pages.
- Logs calls, recordings and notes to the AMS.
Good to know
- It is a phone system, so the AI does not answer or place calls.
8.Kendo AI |
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| Best for Teams that want per-seat pricing |
Price Free trial; Pro $55/seat/mo; Max $100/seat/mo |
Kendo AI pairs AI roleplay with AI review of real calls, and its prebuilt practice prospects include an insurance prospect.
What stands out
- Published per-seat prices.
- G2: 4.9/5 from 17 reviews (Oct 2026).
Good to know
- Pro caps each seat at 180 roleplay minutes and 25 scoring hours.
9.Second Nature |
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| Best for Enterprise certification programs |
Price Not public |
Second Nature runs AI avatar roleplays scored after each session, plus onboarding and certification programs.
What stands out
- G2: 4.7/5 from 437 reviews (Oct 2026).
- Published case study with GoHealth, a Medicare call center.
Good to know
- Built for enterprise and mid-market teams; pricing is quote-only.
How do these AI tools compare?
The list splits into one all-in-one platform and single-job tools. Prices run from free plans to a few hundred dollars a month, and AMS support varies the most. Check the Works with column against your own AMS before you book a demo.
| Tool | Best for | Price | Works with | Notable |
|---|---|---|---|---|
| SUPERAGENT | Whole sales day | From $299/mo; Pro $499/mo | AgencyZoom, EZLynx, HawkSoft, Momentum | Calls, follow-up, scoring, practice |
| Sonant AI | Applied Epic agencies | Not public | Applied Epic, HawkSoft, Momentum, EZLynx, AgencyZoom | Mid-call texting |
| Gail | Free test | Free; $425/mo billed yearly | AgencyZoom, HawkSoft | Voice, SMS, chat |
| Insurvoice | Published price | From $585/mo | Several AMSs (vendor-listed) | Lead reactivation |
| Thoughtly | CRM-based teams | Not public | HubSpot, Salesforce, Zoho | Voice, SMS, email |
| Gaya AI | Many carrier portals | From $300/mo + setup | HawkSoft, others vendor-listed | Browser autofill |
| Lightspeed Voice | New phone system | Not public | AgencyZoom, HawkSoft, EZLynx | NOVA AI |
| Kendo AI | Per-seat pricing | $55 to $100/seat/mo | Not verified | Roleplay plus call review |
| Second Nature | Certification | Not public | Not verified | Avatar roleplay |
From vendor sites, checked October 28, 2026.
How do you choose the right AI tool for your insurance agency?
Start with the job that loses you the most premium today, usually missed calls or slow lead follow-up. Then check how the tool works with your AMS, how it hands off to producers, and what it costs. Fewer logins usually beat more features.
- Name your biggest leak: missed calls, slow leads, old quotes or uneven producers.
- Ask what it reads and writes in your AMS.
- Ask how it hands off: warm transfer, booked appointment or a message.
- For outbound, ask about quiet hours, opt-outs and A2P 10DLC.
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