Insurance Is Broken, Here's How AI Will Save It

Allergic to jargon. Tailored for the modern insurance world we’re helping reshape.

First Podcast Episode of The Insurance SUPERAGENT Podcast on the books! 

Insurance sales is changing FAST, and we’re here to give you the edge. In the exciting debut of The Insurance SUPERAGENT Podcast, our founders, Milan and Vlada, pull back the curtain on their inspiring journeys from insurance outsiders to industry revolutionaries.

Discover how Milan went from knocking on doors to building billion-dollar sales teams, and why Vlada traded EdTech success for a bold mission: transforming insurance with AI-driven agent training and explosive productivity growth.

If you're serious about winning in insurance, add this podcast to your playlist.

You can listen here in handy podcast form.

YouTube version coming your way soon!

Below: NAIC tightens reins on reinsurance assets, mortality surprises in elders, and a special master lining up payouts for fraud victims.

3 Proven Social Media Strategies to Boost Insurance Sales in 2025

(TL;DR: Want to close more insurance deals in 2025? These 3 social media strategies help your team turn posts into pipeline: 1) Let your agents build their brand. 2) Turn DMs into quotes. 3) Use voice notes to stand out.)

In 2025, growing an insurance business isn't just about people telling their friends about you or buying leads. It's about how your team uses social media.

Many insurance companies post online but don't get new customers from it. Here are three easy ways insurance agents can sell more, build trust, and grow their business using tools they already have.

All three focus on one goal: connecting with customers where they spend time online, and doing it in a friendly way. 

1. Build Producer Credibility with Personal Brand Content

Want to help agents build trust online?

The old way was keeping your company logo front and center. But now, the best companies let their agents be the face of the business. 

Why it works: People trust other people more than company logos. When agents share helpful information, like customer stories or simple tips, people start to trust them. 

How to do it:

• Give agents templates they can change a little.
  

• Highlight your best agents on your company page.

• Post short, useful videos, not just promos.

You don't need millions of views. You just need to be seen by the right people. And you're not losing control of your brand, you're putting it in trusted hands. 

2. Convert Social Engagement into Sales with Direct Messages

Tired of waiting for lead forms to come in?

The best sales talks today start in a comment, a reply to a story, or when someone saves your video.

Why it works: Social media gives you warm leads, as long as you follow up. When someone comments on your post, that's a real sign of interest. Don't ignore it. 

How to do it:

• Monitor Instagram, TikTok, and Facebook replies.

• Treat DMs like calls: reply fast and be clear.

• Track closes in a spreadsheet or CRM.

This is an easy way to turn posts into sales, especially for home, auto, life insurance, and referrals.

3. Use LinkedIn Voice Notes to Personalize Insurance Sales

Want to get noticed in a busy inbox?

Try using your voice instead of just typing.

Why it works: A short voice message on LinkedIn feels personal and real. It gets attention and makes people stop scrolling. Even better? It takes just a few seconds to send.

How to do it:

• Follow up with a short, friendly voice note.

• Use audio replies in DMs.

• Turn good voice messages into posts with captions

Need help getting started? Here's how LinkedIn voice messaging works: LinkedIn Help - Send voice messages

This isn't just a sales trick. It’s a trust builder, and it reminds people there’s a real person behind the message.

What These 3 Tips Have in Common

All three strategies build trust. All three strategies build trust. They help agents become helpful guides, not just salespeople.

And in a noisy digital world, that makes all the difference.

Follow SUPERAGENT for more tools, coaching, and tips that help real agents win on every call, and every platform.

This Week In Insurance...

NAIC finalizes disclosure-only reinsurance asset-testing guideline
Regulators approved new asset-testing rules for reinsurance deals, but it’s disclosure-only for now. No automatic actions on red flags; it’s more “call before panic.” Still, carriers and cedents need to prep for data dumps because someday, the conversation will shift from “We’re compliant” to “We’re clean.” Learn more...

Actuaries ask for better 80+ mortality data
The A/LOAC flagged inconsistencies in mortality improvement among policyholders over 80. Turns out, expecting lifespans to keep climbing with age might be wishful thinking, especially given survivorship bias and the life-settlement market. Actuaries and life carriers, start asking the hard questions. Learn more...

Up to $300M headed to Greg Lindberg victims
A special master was appointed to unwind Lindberg’s tangled holdings, including Clanwilliam, a healthcare-software firm slated for sale. The aim: recover up to $300M for policyholders, reinsurers, and state victims. For claims and recovery teams: this is how resolution looks in ultra-complex fraud. Learn more...

What to Do Now

• Audit your reinsurance partners for upcoming disclosures.

• Adjust life reserve assumptions for older insureds.

• Prepare for wave-two recovery strategies in fraudulent cases. 

Insurance Events Worth Planning Around

CIWA Summer Forum | July 20–22 • Monterey Bay, CA

Wholesale brokerage, capacity trends, and coastal market dynamics. Learn more...

2025 PIANC Annual Trade Show and Convention | August 6–7 • Salem, NC

PIANC aims to protect your agency’s legislative interests, provide potential markets, provide agency management tools, and more. Learn more... 

FSLA Convention | August 6–8 • Palm Beach, FL

The Florida Surplus Lines Association (FSLA)  leading and empowering the community through engagement, education, and advocacy. Learn more... 

NAIC Summer National Meeting | Aug 10–13 • Minneapolis, MN

Where state regulators meet, models get revised, and carriers pay close attention. Learn more...

IIAD Dallas Trade Show| August 13 • Irving, TX

100 exhibitors to meet the needs of you and your clients, and help you elevate your game. Learn more...

ITC Vegas | October 14–16 • Las Vegas, NV

Think 500+ of the most influential minds in insurance and tech sharing their most innovative ideas to move the industry forward. Learn more...